Recently, Nissan publishes its sales figures for 2013. Sales of 2013 accumulated are 1.27 million, which has increased 17.2%. It has fulfilled adjusted sales goal of 2013, and exceeds sales of 2011. Sales have hit the annual record high.
At present, Nissan Chinese market sales takes 25% of its global sales. Chinese market is a key one for Nissan. And it is still dynamic, growth stable and with huge potential. In 2014, Nissan will occupy Chinese automobile market with its pure electronic car, safety and new generation CVT technology.
In 2013, with frequently haze assault, people pay more and more attention to environmentprotectionandenergy saving in China. InJune 2012, the State Council publishes . It requires average fuel cost of passenger car shall cut to 6.9L/ 100 miles up to 2015, and drop to 5L/ 100 miles to 2020.
To fight with haze, Nissan, posed as “leader of 0 displacements”, takes pure electronic car as its advantage to against haze.
Recently, Nissan invest into pure electronic car research. According to Renault- Nissan alliance CEO Carlos Ghosn plan, Nissan shall realize 1.5 million pure electronic car sales up to 2020. Therefore, Nissan start to move in advance at electronic car segment.
In Dec 2010, the first pure electronic product of Nissan, Leaf launches market of Japan and America. It has more than 70 thousand sales up to now.
In Chinese market, Nissan realizes its 0 displacement by its joint venture Dongfeng Nissan Venucia brand. The first mass produced EV class E30 of Venucia has its first show at end of 2012. It is official named “Chen Feng” at 2013 Guangzhou Auto Exhibition.
According to introduction of Dongfeng Nissan vice general manager REN Yong, pure electronic Venucia Chen Feng will launch market in 2014. Meanwhile, Dongfeng Nissan will recycle second hand pure electronic car with reasonable price. It will help to releasecomer worried about pure second hand electronic car hard to sell problem.
With pure electronic car Chen Feng market launching, Nissan will welcome its new period under Chinese electric car strategy implement. According to inner plan of Dongfeng Nissan, during 2014 to 2015, it will mass produce Venucia electronic car. Its power battery will have 10 thousand production capacities. During 2016 to 2020, it will have 100 thousand pure electronic car production capacities.